WHAT A B2B WEBSITE DOES FOR YOUR BUSINESS?
Your website is the focal point of everything you offer and do. It’s the spot where B2B businesses earn a profit, grow relationships, and generate leads. For such success, an elegant B2B website design that comes with a fast page loading speed and an amazing user-experience is a must.
- Research on website design and users’ experience shows that 59% would prefer a beautiful well-designed website than a simple one with slow response and straight-forward design.
- More than 50% of the users like to visit a website that loads in less than 3 seconds or less.
- 71% of the researchers belonging to a B2B company start their research with a generic search.
- B2B customers perform an average of 12 searches before choosing to engage with a specific brand.
We know that these numbers seem to be a great volume for B2B marketers like you. If you want to be the brand they should choose, a quality website design delivering excellent user experience can do that for you.
Why Do You Need a Professional B2B Website Design?
A nice B2B website design inspires the traffic to scroll through your website in a smaller number of clicks to find what they are trying to look at. Decision-makers are very busy in their day-to-day tasks and don’t have enough time to do research for the products or services they are looking for. If your website offers easy navigation and has the most wanted information available, then chances are that they will choose you for their jobs because your website tells them you understand your services and easy to work with.We’ll design your B2B website in a way that it delivers your potential clients exactly the information they want to choose your business for their B2B services.
An attractive website design catches more visitors resulting in more leads and hence sales. An interactive and easy to navigate site will help you focus your efforts focusing on closing deals and building your brand in other areas. We’ll discuss more of this in the succeeding sections. If your site offers an amazing client experience than your rivals, at that point your potential customers will pick you first. A top-notch working site with valuable content renders trust, information, experience, and experience. Let your site build the initial trust with customers, and your content can feed them to use your services.
Top Features of a B2B Website Design
Marketing a B2B business requires an alternate methodology contrasted with different types of businesses. Something very similar goes for the B2B website design. At the point when business owners land on your website, there are a few factors that will positively influence their decision whether to work with you or not. So, what are these components that make an extraordinary B2B website design?
1. Provide Various CTAs:
Not the entirety of your website visitors is prepared to tap the "contact us" button on their first visit, particularly when they are still in the research stage. It's primarily because, with B2B kind of businesses, you have to win your potential customer's trust first before they consider working with you. First of all, you need to build up a relationship with them. So, to connect with them, your website ought to have various CTAs, for example, "Find out More", "Download Now", and so on. These are additionally some amazing CTAs that support action and guide your users down your sales funnel.
Gone are the days when users just checked websites using their desktop. Today, mobile devices account for over 50% of the total web traffic around the world. It's fine to state that users are consistently in a hurry, so your website needs to keep up. Your website design should be responsive and prepared to make a move regardless of which device your visitors use to get to it. Also, remember Google's algorithm update emphasizes the significance of a website's mobile-friendliness in search rankings, making it substantially more important.
3. Aesthetically Designed:
Your website is the essence of your brand – it represents your business. So, it's an easy decision that it should look outwardly engaging. All things considered, who needs to work with a business with a website that looks obsolete? If you can't refresh your web design, then how will that urge potential clients to entrust you with their businesses? That is actually what your potential clients are thinking.
4. Easy Navigation:
If a user needs to invest a lot of time before they can find out the page they are searching for on your website, at that point they are probably going to just exit and look at other businesses. In any case, don't worry, we can make your visitors stay and eventually convert. The most ideal way is to make a reasonable and simple-to-follow navigation menu. Doing so will make it increasingly helpful for your visitors to find what they are searching for. This will build your visitor’s retention, reduce your bounce rate, and offer your visitors great user experience.
You must have got an idea of how important your website design is in growing your B2B business. Don’t stick to a layout that you like, but you need to make it the way your target audience needs, a website design that is use and search engine friendly.If you don’t know how to, let us know because we know how to.
How to Deliver a Pleasant User Experience with B2B Website Design!
Effective B2B website design offers a valuable user experience. Your customers are busy businessmen and women who need answers to their queries rapidly, so we will develop your business a website that does just that. We build a completely functional and responsive B2B website in WordPress for your business. We convey a custom B2B website design customized to your necessities and your customers want through coding or simpler to-oversee plugins.
Make it Responsive:
As we referenced previously, having a mobile-friendly website is vital. B2B clients frequently comprise of people with booked schedules who are constantly on a device, regardless of whether it's a desktop, PC, tablet, or cell phone. Your site needs to work on all devices, particularly mobiles. We'll create a completely responsive website so any prospect getting to your website from any device has a similar chance to convert into a customer like everyone else. Never miss another lead because your site wouldn't respond to somebody's phone.
With client preference and technology continually transforming, you'll have to keep up how your website capacities and works as per these updates. So as to keep up the health of your website and the experience your potential clients have when they visit, we offer continuous website maintenance that keeps your website secure and updated.
Make it About the Customer:
Is your website well-arranged for clients? Are you selling your products and services? Or giving a solution to their problems? Your potential clients will willingly share their information in exchange for value. This value can be of any form like a form of education, information, a blog, or a freebie. We will design form fills strategically for all these forms incorporating an elegantly designed call-to-action on your B2B website. This method will drive your visitors to the CTA where you want them to add their contact information to know more about the B2B services you’re offering.
Key Elements for B2B Website Development
We design with the user’s interaction and navigation through the website in our minds. A happy visitor is a happy client.
Show your professionalism with a nice design and high-quality imagery.
Your website will be ready to view for all the busy decision-makers of businesses constantly traveling around and on the go.
We build a design that makes the decision-making process easy with smooth and simple navigation.
Why are We the Best Decision for Your B2B Website?
1. We are Experience in Building B2B Websites:
Being in the B2B industry, we realize that your B2B website design needs to develop adaptability with your brand to make you contrast contenders. We see how B2B customers search out businesses and what they are searching for in a service-providing business.
2. We are Departmentalized:
Our agency is partitioned into specific departments so we can guarantee you are getting the best work from a devoted specialist. Our teams are highly educated and trained in B2B website design and work carefully to convey top-notch work on time better as compared to different designers. The usual timeline for a B2B website for our clients is around a month instead of the 12 weeks industry standard.
3. We Build Websites Having Your Full Marketing Strategy in Mind:
Most of the B2B website design is created around how your website needs to work with your different forms of digital marketing. Thus, we are the best company to work with because we know how those forms of marketing work. We do it regularly! We are a full-service digital marketing company meaning not exclusively can we design your B2B website, but we can also incorporate and deal with all of your other digital marketing efforts.